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Kiss Me Gum

Kiss Me Gum

Kiss Me Gum
Kiss Me Gum
Kiss Me Gum

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Kiss Me Gum

 By Erik Tierney

California Fruit, the first fruit-flavored gum, was pioneered by Elkhorn, Indiana manufacturer Jonathan P. Primley, an advertising genius who soon dubbed his Product Kiss-Me in an attempt to capture the romance market in the early 1800s. At the time, according toKiss Me Gum Harpers, chewing gum was "mainly a female accomplishment," the few men who chewed gum 'supposed to do so by reason of gallantry." Kiss-Me gum gave the boys still another reason: 'sparking." If a sweet young thing asked for a stick of Kiss-Me, her escort could always claim she's said, "Kiss me!" and proceed to honor her request. Other cut-ups of the day liked to test whether the gum was really "Far Better Than a Kiss," Primley's slogan. At any rate, the brand was so successful that Primley named his concern the Kiss-Me Gum Company.


 
 
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Kiss Me Gum