America’s first 5 and 10 cent store (1,081) of them), named after merchant Frank Woolworth (1852-1919). On Woolworth’s death the New York Sun observed: “He won a fortune, not showing how little could be sold for much, bur how much could be sold for little.” Woolworth’s is long gone now, directionless, as was its founder’s tragic life. Once and awhile we still hear the refrain “I found my million dollar baby in a five and ten cent store.”